A UNIQUE APPROACH TO BRAND & CULTURE STRATEGY
I go deep on internal issues and provide clarity, insight and groundbreaking strategic ideas that don't end with a spreadsheet or powerpoint document.
Driven by actionable change, I help organisations amplify their brand and reshape their business to lead with clarity, purpose and alignment. My work is driven by results, action and delivering true & lasting change.
How To Tackle Brand Repositioning
Interview with Webcertain TV on the important factors to consider when repositioning your brand, and what I learned from my experiences at hungryhouse (UK).
CONSULTING SERVICES
Book a call to discuss your project and explore if we could work together.
BRANDING & COMMUNICATIONS
Brand strategy, positioning and rebranding
Marketing & communications planning & campaign development
Identity work, purpose, mission, vision & values
Audience segmentation, personas & customer research
GTM & launch strategy
CULTURE & EMPLOYEE EXPERIENCE
Culture mapping and internal frameworks
Brand culture alignment
Employee experience strategy
Human first employee engagement programs
Wellbeing programs
Survey development & analysis
Training & learning initiatives and workshops
ABOUT BETH
PROFESSIONAL BACKGROUND
Beth has 18 years experience at a range of companies - from blue chip accounts at Australia's top advertising agencies to major European tech start-ups to running her own business. Highly skilled in branding, marketing and communications with a talent for producing innovative strategies & campaigns. In 2017, she was nominated for 'Rising Star of the Year' in the Masters Of Marketing Awards (UK) due to a brand positioning strategy she developed.
Over the years she witnessed companies at various stages of growth and learned what it takes to build a high-performing culture. This led her to develop an employee experience & culture program for Delivery Hero (UK) which became a huge success and doubled the number of employee "promoters" YOY (NPS).
Beth provides unique insight, fusing strategic brand thinking with a deep knowledge of culture & employee engagement and is a highly skilled consultant, strategist and leader.
ACCOMPLISHMENTS
Founder of Changemaker - a mentoring service that supports entrepreneurs with building their brand & business
Created brand positioning strategy for Delivery Hero (UK) that doubled brand awareness YOY
Led team through successful IPO & company acquisition for major European tech company
Nominated for 'Rising Star of The Year' in Masters of Marketing Awards (UK)
Implemented highly successful culture & engagement program that doubled the number of "promoters" (NPS) YOY
Regular conference speaker in Europe (UK, Germany, Poland, The Netherlands)
Coached & supported numerous entrepreneurs with scaling their business/brand
Consistently commended by C-suite for strong leadership & innovative brand thinking
Completed training & received certification in: Meditation, Pranayama & Yoga Nidra
TESTIMONIALS
We are grateful to Beth for the diligent, supportive, and efficient manner in which she worked with the Kingsman team. The information outlining services and dialogue exploring which strategies fit our needs was hugely appreciated. The collaborative style of the working relationship resulted in a high percentage of staff participation in our initiative. The results gained will be used to plan long term goals for the institution. The clear and insightful recommendations Beth provided will aid us in that endeavor. We look forward to working with Beth in future.
Derek Deane - Director of Culture & Engagement, Kinsgman Academy Washington DC
Beth guided me on how to create an identity as a communication specialist and develop my skills and online profile accordingly. She is strategic, knowledgeable and empathetic in equal measures. Her ability to see the (your) big picture mixed with very action-centred thinking helps you not only become very clear on the direction you need to head but also make considerably more progress than you would do on your own. Her feedback, suggestions and focus encouraged and more importantly motivated me to get back on track. If you are thinking of a new or change in career, then a reach out to Beth is a must.