ABOUT BETH
PROFESSIONAL BACKGROUND
Beth has 18 years experience at a range of companies - from blue chip accounts at Australia's top advertising agencies to major European tech start-ups to running her own business. Highly skilled in branding, marketing and communications with a talent for producing innovative strategies & campaigns. In 2017, she was nominated for 'Rising Star of the Year' in the Masters Of Marketing Awards (UK) due to a brand positioning strategy she developed.
Over the years she witnessed companies at various stages of growth and learned what it takes to build a high-performing culture. This led her to develop an employee experience & culture program for Delivery Hero (UK) which became a huge success and doubled the number of employee "promoters" YOY (NPS).
Beth provides unique insight, fusing strategic brand thinking with a deep knowledge of culture & employee engagement and is a highly skilled consultant, strategist and leader.
ACCOMPLISHMENTS
Founder of Changemaker - a mentoring service that supports entrepreneurs with building their brand & business
Created brand positioning strategy for Delivery Hero (UK) that doubled brand awareness YOY
Led team through successful IPO & company acquisition for major European tech company
Nominated for 'Rising Star of The Year' in Masters of Marketing Awards (UK)
Implemented highly successful culture & engagement program that doubled the number of "promoters" (NPS) YOY
Regular conference speaker in Europe (UK, Germany, Poland, The Netherlands)
Coached & supported numerous entrepreneurs with scaling their business/brand
Consistently commended by C-suite for strong leadership & innovative brand thinking
Completed training & received certification in: Meditation, Pranayama & Yoga Nidra
Holding a workshop in Warsaw, Poland
Hosting a meditation class in Port Macquarie, NSW
Speaking at the Heureka conference, Berlin
PERSONAL STORY
Born in Melbourne, raised in Sydney, lived in Berlin for 10 years
Arrived in Germany with no contacts/plan during a backpacking trip and spontaneously made a life there
Relocated to Aus in 2020 and settled in to a new life on an eco-retreat property on the mid north coast of NSW
Studied Pranayama, Meditation, Tantric Hatha Yoga, MBSR (Mindfulness) and other spiritual philosophies and acquired many experiences from spending time in a Buddhist monastery in West Germany to studying in a Balinese ashram
Loves reading and writing and could sit and read books for hours
Ambivert (with both introvert + extrovert aspects) and Pisces sun sign
A member of the LGBTQIA+ community, coming from a rainbow family
Passionate about indigenous issues and believes Australia has a long way to go to decolonise and recognise the traditional owners of our land