ABOUT BETH
PROFESSIONAL BACKGROUND
Beth brings over 15 years of marketing experience across a diverse range of organisations - from managing blue-chip accounts at Australia’s leading advertising agencies (Heineken, Levi’s, Subaru) to driving growth at high-profile European tech start-ups (Delivery Hero, Urbanara). She has worked extensively across the Australian, German and UK markets, building a reputation for excellence in branding, marketing and communications. Known for her ability to craft innovative strategies and campaigns, Beth has repeatedly held senior leadership roles, including multiple appointments as Head of Brand, where she successfully led teams of up to 30 people.
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A specialist in brand governance and identity, Beth is particularly skilled at uncovering the core USP of a brand and translating it into a distinctive, authentic identity - free from empty or superficial concepts. Her work has been recognised at industry level: in 2017 she was nominated for Rising Star of the Year at the UK Masters of Marketing Awards for a transformative brand positioning strategy she developed.
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Having witnessed companies at every stage of growth, Beth also understands the foundations of high-performing organisational culture. While at Delivery Hero, she designed and implemented a groundbreaking employee engagement and wellbeing program that doubled the company’s number of “promoter” employees year-on-year (NPS).
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Today, Beth offers a unique blend of strategic brand expertise and deep knowledge of employee engagement and workplace wellbeing. She is a highly skilled consultant, strategist and leader, known for delivering meaningful, measurable impact for the brands and teams she works with.
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ACCOMPLISHMENTS
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Created brand positioning strategy for Delivery Hero (UK) that doubled brand awareness YOY and earned a nomination in the Masters of Marketing Awards
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Held several marketing leadership positions as Head of Brand & Brand Director
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Led team through successful IPO & company acquisition for major European tech company
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Nominated for 'Rising Star of The Year' in Masters of Marketing Awards (UK)
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Coached more than 25 entrepreneurs with building their personal brand
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Implemented highly successful company culture & employee engagement program that doubled the number of "promoters" (NPS) YOY
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Regular marketing conference speaker in Europe (UK, Germany, Poland, The Netherlands)
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Received certification in: MBSR (Mindfulness) & Tantric Hatha Meditation, Pranayama (Breathwork) & Yoga Nidra
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Completed studies in: Qi Gong, Sound Healing, Lymphatic Bodywork & Energy Attunement
Holding a workshop in Warsaw, Poland
Hosting a meditation class in Port Macquarie, NSW
Speaking at the Heureka conference, Berlin
PERSONAL STORY
Born in Melbourne, raised in Sydney, lived in Berlin for 10 years
Arrived in Germany with no contacts/plan during a backpacking trip and spontaneously made a life there
Relocated to Aus in 2020 and settled on an eco-retreat community on the mid north coast of NSW
Studied Pranayama, Meditation, Tantric Hatha Yoga, MBSR (Mindfulness) and other spiritual disciplines and acquired a range of experiences from spending time in a Buddhist monastery in West Germany to completing a 300 hour training at a yoga school in Bali
Loves reading and writing and could sit and read books for hours
Ambivert (with both introvert + extrovert aspects) and Pisces sun sign
A member of the LGBTQIA+ community, coming from a rainbow family
Passionate about Indigenous issues, decolonisation and recognition of the traditional owners of our land