ABOUT BETH
PROFESSIONAL BACKGROUND
Beth has 18 years experience at a range of companies - from blue chip accounts at Australia's top advertising agencies to major European tech start-ups to running her own business. Highly skilled in branding, marketing and communications with a talent for producing innovative strategies & campaigns. In 2017, she was nominated for 'Rising Star of the Year' in the Masters Of Marketing Awards (UK) due to a positioning strategy she developed.
Over the years she witnessed companies at various stages of growth and learned what it takes to build a high-performing culture. This led her to develop an experience & engagement program for Delivery Hero (UK) which became a huge success and doubled the number of employee "promoters" YOY (NPS).
Beth provides unique insight, fusing strategic brand thinking with a deep knowledge of culture & employee engagement and is a highly skilled consultant, strategist and leader.
ACCOMPLISHMENTS
Founder of HumanFirst™: an initiative dedicated to humanising the way we work
Created positioning strategy for Delivery Hero (UK) that doubled brand awareness YOY
Led team through successful IPO & company acquisition
Nominated for 'Rising Star of The Year' in Masters of Marketing Awards (UK)
Implemented highly successful culture & engagement program that doubled the number of "promoters" (NPS) YOY
Regular conference speaker in Europe (UK, Germany, Poland, The Netherlands)
Coached & supported numerous entrepreneurs with scaling their business/brand
Consistently commended by C-suite for strong leadership & innovative brand thinking
Completed training & received certification in: Meditation, Pranayama & Yoga Nidra
PERSONAL STORY
Born in Melbourne, raised in Sydney, lived in Berlin for 10 years
Arrived in Germany with no contacts/plan during a backpacking trip and spontaneously made a life there
Most at home on the beach - relocated to Aus in 2020, settling on the coast
Studied Pranayama, Meditation, Tantric Hatha Yoga, MBSR (Mindfulness) and other spiritual philosophies and acquired many experiences from spending time in a Buddhist monastery in West Germany to studying in a Balinese ashram
Loves reading and writing and is a major book nerd
Ambivert (with both introvert + extrovert aspects) and Pisces sun sign
A member of the LGBTQIA+ community, coming from a rainbow family
Passionate about indigenous issues and believes Australia has a long way to go to decolonise and recognise the traditional owners of our land