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ABOUT BETH

 

PROFESSIONAL BACKGROUND

Beth has 18 years experience at a range of companies - from blue chip accounts at Australia's top advertising agencies to major European tech start-ups to running her own business. Highly skilled in branding, marketing and communications with a talent for producing innovative strategies & campaigns. In 2017, she was nominated for 'Rising Star of the Year' in the Masters Of Marketing Awards (UK) due to a positioning strategy she developed.

Over the years she witnessed companies at various stages of growth and learned what it takes to build a high-performing culture. This led her to develop an experience & engagement program for Delivery Hero (UK) which became a huge success and doubled the number of employee "promoters" YOY (NPS).

Beth provides unique insight, fusing strategic brand thinking with a deep knowledge of culture & employee engagement and is a highly skilled consultant, strategist and leader. 

ACCOMPLISHMENTS

  • Founder of HumanFirst™: an initiative dedicated to humanising the way we work

  • Created positioning strategy for Delivery Hero (UK) that doubled brand awareness YOY

  • Led team through successful IPO & company acquisition

  • Nominated for 'Rising Star of The Year' in Masters of Marketing Awards (UK)

  • Implemented highly successful culture & engagement program that doubled the number of "promoters" (NPS) YOY

  • Regular conference speaker in Europe (UK, Germany, Poland, The Netherlands)

  • Coached & supported numerous entrepreneurs with scaling their business/brand

  • Consistently commended by C-suite for strong leadership & innovative brand thinking

  • Completed training & received certification in: Meditation, Pranayama & Yoga Nidra

 
 
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PERSONAL STORY

  • Born in Melbourne, raised in Sydney, lived in Berlin for 10 years

  • Arrived in Germany with no contacts/plan during a backpacking trip and spontaneously made a life there 

  • Most at home on the beach - relocated to Aus in 2020, settling on the coast

  • Studied Pranayama, Meditation, Tantric Hatha Yoga, MBSR (Mindfulness) and other spiritual philosophies and acquired many experiences from spending time in a Buddhist monastery in West Germany to studying in a Balinese ashram

  • Loves reading and writing and is a major book nerd

  • Ambivert (with both introvert + extrovert aspects) and Pisces sun sign

  • A member of the LGBTQIA+ community, coming from a rainbow family

  • Passionate about indigenous issues and believes Australia has a long way to go to decolonise and recognise the traditional owners of our land